1.37 million
Lawyers in the U.S. in 2025.
Source: ABA Profile of the Legal Profession 2025All professions
Rookie Runway / Solo and Small-Firm Lawyers
Your practice needs a business plan, too.
Build the operational foundation of a solo or small law firm without confusing business education with legal advice.
Founding waitlist open
From practitioner to owner
What licensing didn't teach you
- Turning inquiries into a clear intake process
- Pricing and tracking the economics of matters
- Building referral relationships within bar rules
- Separating legal work from repeatable firm admin
Your launch field guide
Your 30 / 60 / 90-day checklist
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First 30 days: Lay the foundation
Quick runway check
Days 31 to 60: Build your rhythm
Days 61 to 90: Refine and repeat
New resource library
Resource library
A practical launch guide, four adaptable templates, a first-week calendar and the business words worth learning for law.
Launch guide
Your first 90 days, step by step.
4 templates
Inquiry, follow-up, intake and review requests.
First-week calendar
A working rhythm beyond client delivery.
12 business terms
Plain-English definitions for owner conversations.
Your C-suite in a box
COO / Operations
Make matter intake and deadlines repeatable.
CFO / Money
Track collections, expenses and matter economics with advisors.
CMO / Growth
Build a clear practice position within bar advertising rules.
CTO / Tools & tech
Choose practice management, calendaring and document tools.
CHRO / People
Define support roles and supervision responsibilities.
Tools you'll need
- Practice management
- Deadline calendar
- Accounting
- Document management
- Business website
Choose tools that fit your workflows and professional requirements. These are categories, not vendor endorsements.
Your checklist is available now. We'll let you know when the full member app for your profession is ready.
Rookie Runway is general business education, not legal, tax, financial, medical or brokerage advice. Licensing and practice rules vary by state. Check with your board, broker or advisor.
Business operations only. Consult your bar on ethics, advertising and firm requirements.