82.3%
Of small businesses (29.8 million) have no employees: most owners start solo.
Source: SBA Office of Advocacy FAQ 2026 (2022 data)All professions
Rookie Runway / Therapists, Counselors and Personal Trainers in Private Practice
Care about your work. Plan for your business.
A nonclinical business foundation for an independent therapy, counseling or personal training practice.
Founding waitlist open
49.2%
Of new employer establishments survive five years; 33.9% survive ten (1994 to 2022 averages).
Source: SBA Office of Advocacy FAQ 2026, from BLS Business Employment DynamicsFrom practitioner to owner
What licensing didn't teach you
- Planning a sustainable schedule and overhead
- Defining the business scope of your services
- Making nonclinical inquiry and booking clear
- Building referral relationships without outcome claims
Your launch field guide
Your 30 / 60 / 90-day checklist
0 of 18 done0%
First 30 days: Lay the foundation
Quick runway check
Days 31 to 60: Build your rhythm
Days 61 to 90: Refine and repeat
New resource library
Resource library
A practical launch guide, four adaptable templates, a first-week calendar and the business words worth learning for wellness.
Launch guide
Your first 90 days, step by step.
4 templates
Inquiry, follow-up, intake and review requests.
First-week calendar
A working rhythm beyond client delivery.
12 business terms
Plain-English definitions for owner conversations.
Your C-suite in a box
COO / Operations
Make nonclinical scheduling and inquiry handling consistent.
CFO / Money
Plan for overhead, admin time and sustainable capacity.
CMO / Growth
Describe services clearly without clinical or outcome claims.
CTO / Tools & tech
Choose administrative tools with qualified advisors.
CHRO / People
Define support tasks without delegating licensed practice.
Tools you'll need
- Business scheduling
- Bookkeeping
- Nonclinical inquiry CRM
- Business continuity tools
- Practice website
Choose tools that fit your workflows and professional requirements. These are categories, not vendor endorsements.
Your checklist is available now. We'll let you know when the full member app for your profession is ready.
Rookie Runway is general business education, not legal, tax, financial, medical or brokerage advice. Licensing and practice rules vary by state. Check with your board, broker or advisor.
Business operations only, no clinical, therapy or training advice. Check your board, credentials and practice rules.